Toyota has been involved in NASCAR racing series since 2000 with its (now discontinued) Celica winning the Goody's Dash series in 2001.
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The Honda Civic has bested the Toyota Corolla in sales so far this year.
For years, Californians have watched as high-mileage hybrids like the Toyota Prius and Honda Civic Hybrid cruise in the HOV "carpool" lane on highways, even if the driver was alone in the car.
Rivals must be envious of Toyota at the moment.