In the grand dance between dealer and customer, incentives often play the role of matchmaker.
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Better late(r) than never.
Toyota has been involved in NASCAR racing series since 2000 with its (now discontinued) Celica winning the Goody's Dash series in 2001.
Toyota’s Prius nuclear family gains another member with the Prius c, and you can call it the Prius Lite: all the hybrid goodness, but half the calories!