Toyota USA Sales CEO Kaz Ohara talks with Bloomberg about entering new markets, rising demands, yen exchange, and new models.
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Cargo space, apparently, is priority uno to Generation X car buyers, who were born 1960s, 1970s and early 80s.
The Toyota Corolla may not sell a lot of car magazines if it were to be featured on the cover, but that's just fine with Toyota, as long as it keeps rolling off dealer lots as it has for years.
What It Is/Who It's For
Hybrid hauler for new families or grown adults.