Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.
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Toyota's father of the Prius says that he's seen what Honda has to offer, and the next Prius will be better still.
The number-one selling compact truck in the country just got a facelift, and unlike the plastic injected into many of southern California's yoga-practicing, soccer moms, the 2012 Toyota Tacoma doesn't look like a duck.
If sales are any indication, Toyota has been resonating with buyers in a way it hasn't in years, and giving buyers more options for the new model year will only further the cause.