In the grand dance between dealer and customer, incentives often play the role of matchmaker.
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Less than a week after the Los Angeles Auto Show came to a close the Tokyo Motor Show is already gearing up to start.
Toyota has been involved in NASCAR racing series since 2000 with its (now discontinued) Celica winning the Goody's Dash series in 2001.
The 2014 Toyota Tundra is launching a new quirky "build anything" campaign that is a departure from typical truck commericals.