Cargo space, apparently, is priority uno to Generation X car buyers, who were born 1960s, 1970s and early 80s.
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They're the soberest demographic, the most likely to be buckled-in while driving, and...the deadliest.
What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.
In the grand dance between dealer and customer, incentives often play the role of matchmaker.