Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.
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This week, Toyota marks a lofty goal: 4 million of its hybrids are plying the roads of our fair planet.
Don't expect to see the next-generation Prius until December 2015.
Toyota has priced its 2014 Tundra full-size pickup truck at what it calls "value pricing." Yeah, whatever that means.