If you believe cars are smog-belching tools of destruction and their makers are soulless profiteers who take pride in destroying the planet, that notion couldn't be further from the truth.
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Three men named "Jim" have walked the hallowed executive halls of Toyota.
Minus a set-back a few years ago, Toyota has been known to make vehicles that are reliable but not always the most exciting.
Can nearly 30 million happy customers be wrong?