What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.
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Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.
Like oatmeal, homemade holiday cookies, and your Grandma Eunice, midsize sedans are a familiar sight in tough times.
Toyota has issued pricing information on its Prius, Prius plug-in, and Prius v models.