They're the soberest demographic, the most likely to be buckled-in while driving, and...the deadliest.
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The National Highway Traffic Safety Administration has said that Toyota is recalling more than 400 of its 2011 model year RAV4 crossovers.
Although Toyota is unlikely to hit the market share peak it had four years ago, it's still on track to improving quality and sales numbers.
Toyota has released more details on its 2013 Toyota Avalon flagship, which debuted earlier this year at the 2012 New York Auto Show.