With its newest concept, the Toyota Me.We, is a symbol of minimalism in a world of excess.
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Toyota wants to introduce better car design into its future products.
Set to debut at the 2013 Geneva Motor Show, the Toyota i-ROAD concept car can be previewed in the latest 37 second teaser video.
Among car enthusiasts, sometimes you hear jokes like, "With as boring as the Camry and Corolla are, you wonder what the people who work for Toyota are like."
The fact is, they're nothing like you imagine them to be.