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What It Is/ Who It's For
The 2012 Toyota Prius c is aimed to satisfy the desire of Gen Y -- or Millenials -- for a highly fuel-efficient, smartphone-connected, stylish vehicle costing less than $20,000.
“Comparing Volt to Prius v is apples to oranges,” said GM’s Rob Peterson in an email to Bloomberg.
Toyota is working on some quick fixes to get its new 2014 Corolla a little safer in the eyes of the IIHS.