Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.
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Toyota is slashing the price of its 2014 Prius plug-in hybrid by $2,010 in an attempt to woo customers.
The Toyota Yaris gets a slight price increase for all trims and body styles, from $80 for the 5-door SE model to as high as $330 for LE trims.
The automotive New Year is quickly approaching and 2013 models have already begun appearing in dealership showrooms.