Toyota and Nickelodeon have joined forces to produce the 2014 SpongeBob Toyota Highlander.
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Can the new Yaris compete in the reinvented subcompact market?
Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.
News of the 2012 Toyota Prius plug-in hybrid has been circumnavigating the autosphere for some time now.