They're the soberest demographic, the most likely to be buckled-in while driving, and...the deadliest.
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Can the new Yaris compete in the reinvented subcompact market?
Toyota Chairman Takeshi Uchiyamada pushes for a more fuel-efficient Prius and calls out the automotive industry to sell 5 million hybrids.
Hybrid naysayers constantly say hybrids aren't worth the extra cost because it will take years to recover the premium paid for their high-tech vehicles versus a non-hybrid equivalent.