Seven-year old Max Page is the little tyke from Volkswagen's wildly popular Super Bowl ad from last year, where he dressed up as Darth Vader and channeled the Sith Lord's Force to start a Passat in what may be the greatest commercial ever made for anything, ever.
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It's another day of sitting in traffic, eyes half-shut, wishing there was some way to get to work without the extended focus driving requires.
In the biggest piece of non-news you'll read all day, Volkswagen is discontinuing its slow-selling Routan minivan after the 2013 model year.
The Frankfurt Auto Show is still months away, but we're already anticipating the debut of the next Volkswagen Golf R hot hatch.