This is really the trump card for advertising.
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When it comes to changing the styling prowess of their sedans, Volkswagen is as timid as a hydrophobic stepping onto the log flume at Splash Mountain.
General Motors used to be a shoo-in as the world's largest automaker.
Rock stars may have driven Beetles once, and the Woodstock parking lot may have been filled with them, but Volkswagen is taking the rock and roll association with the Beetle to its inevitable conclusion thanks to Fender.