The People's Car Project, launched just under a year ago in China, is an online platform for users to submit vehicle and technology concepts for Volkswagen.
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Jerry Seinfeld made hundreds of millions of dollars making a show about nothing.
A few weeks ago, we alluded to the idea that Volkswagen is perhaps trying to ape Honda—that the German company is gunning for maximum sales with the big shiny H in its sights.
Infotainment, from satellite radio to Bluetooth to smartphone interactivity, has become the latest battleground among automakers to attract consumers' attention and dollars.