A halo car is an automaker's most desirable model. It's meant to bring new customers into dealerships with the hope...
Perhaps the most notable thing about the Volvo C30 was that it was in Twilight, which must have spurred at least 3 or 4 overly expensive movie-memorabilia purchases.
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Automakers generally have set product lifecycles.
Volvo has been teasing a big reveal with short YouTube videos, and we--among others--speculated that the Volvo crossover way in the background could've been the new XC90.
Volvo experiments with an autonomous set-and-forget self-parking feature.