While the next-generation Volvo XC90 won't debut until late 2014, Volvo is wasting no time touting its suite of safety technology.
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David Friedman has been appointed as the new deputy administrator for the National Highway Traffic Safety Administration (NHTSA), and has considered making auto-brake systems in cars a mandatory feature.
Most people think Volvo is about safety, its well-earned reputation garnered from decades of building the safest cars.
Volvo has unveiled a new platform as well as higher prices on all future models.