In this latest teaser video from Volvo, we get 11 seconds of a man walking up to a lighthouse.
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Everyone knows that Volvo makes safe cars, or that the Swedish auto manufacturer has been linked to numerous safety and technology related advances in its quirky history.
If we're playing word association, Swedish automaker has a few we can think of that fit it well: Safe, practical, and wagon.
Big V-8 engines are "dinosaurs." Long live the four-cylinder.