There aren't many things worse than a Sadie Hawkins dance, and while they've gone pretty much gone by the wayside, that's exactly what Volvo is finding itself in at the moment.
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Everyone knows that Volvo makes safe cars, or that the Swedish auto manufacturer has been linked to numerous safety and technology related advances in its quirky history.
Well, that was easy.
Most people think Volvo is about safety, its well-earned reputation garnered from decades of building the safest cars.