Volvo is currently rolling out three car safety technologies--City Safety, Pedestrian Airbag, and Pedestrian Detection--as part of its goal that "By 2020, nobody shall be seriously injured or killed in a new Volvo".
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Perhaps the most notable thing about the Volvo C30 was that it was in Twilight, which must have spurred at least 3 or 4 overly expensive movie-memorabilia purchases.