Volvo unveiled the R-Design versions of the S60 and XC60 today at the New York Auto Show, both featuring a redesigned face for a more sporty appearance, as well as driving-focused chassis and 325 horsepower.
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Yesterday afternoon, Volvo signed NBA phenom, Jeremy Lin, to a global endorsement contract.
Volvo is currently rolling out three car safety technologies--City Safety, Pedestrian Airbag, and Pedestrian Detection--as part of its goal that "By 2020, nobody shall be seriously injured or killed in a new Volvo".
Cargo space, apparently, is priority uno to Generation X car buyers, who were born 1960s, 1970s and early 80s.