Most people think Volvo is about safety, its well-earned reputation garnered from decades of building the safest cars.
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At some point, you probably went to a "Bring your kids to work" day with your mom or dad, getting to check out what your parents did for a living.
In this latest teaser video from Volvo, we get 11 seconds of a man walking up to a lighthouse.
As mentioned last week, safety technology trickles down from technological achievement to standard feature in about 30 years, or the amount of time it takes for our children to not know what a Laserdisc is.