At some point, you probably went to a "Bring your kids to work" day with your mom or dad, getting to check out what your parents did for a living.
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Volvo has a goal.
There aren't many things worse than a Sadie Hawkins dance, and while they've gone pretty much gone by the wayside, that's exactly what Volvo is finding itself in at the moment.
If we're playing word association, Swedish automaker has a few we can think of that fit it well: Safe, practical, and wagon.